Brand Guidelines

This guide defines the visual language, design style, and principles that shape a clear and consistent brand experience, no matter the team or area of expertise.

Respect what’s been built and elevate through restraint:

Developing a brand that feels familiar to every partner and team member, yet more refined, cohesive, and effortless to apply consistently.

01 Brand Strategy

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LUXURY HOMES

crafted for elevated living

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Nullam et odio interdum lorem commodo malesuada. Duis interdum porttitor enim id venenatis. Etiam ultrices augue neque, fermentum accumsan tortor blandit vel. Interdum et malesuada fames ac ante ipsum primis in faucibus.

02 Personality

Respect what’s been built and elevate through restraint:

Developing a brand that feels familiar to every partner and team member, yet more refined, cohesive, and effortless to apply consistently.

Design-led homes and communities, masterfully built to embrace daily living through architecture, craftsmanship, and enduring quality.

"precise, trustworthy, approachable, reliable"

Tone & Voice

CUSTOM HOMES

Bespoke homes designed and built in close collaboration with clients, to elevate everyday living.

COMMUNITIES

Reimagining residential communities with signature homes that embrace timeless design and quality for every aspect of daily living.

rentals

A limited collection of design-driven residences for lease in the most walkable towns of Connecticut’s Coastline.

Sample Copy

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Lorem ipsum dolor

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03 Logo

Primary Lockup

COASTAL

Clearspace

Secondary Lockups

COASTAL

Incorrect Usage

Do not resize the mark

Do not rotate the logo

Do not change the color

Do not outline the logo

Do not reverse the Mark

Do not add gradients the logo

04 Color

Primary Palette

crisp white

Hex: #ffffff

RGB: 255, 255, 255

CMYK: ???

PANTONE: #000000

imperial blue

Hex: #FA9819

RGB: 35, 41, 63

CMYK: ???

PANTONE: ???

Secondary Palette

Shadow

Hex: #4F576B

RGB: 79, 87, 107

CMYK: ???

PANTONE: ???

serene blue

Hex: #8398B3

RGB: 131, 152, 179

CMYK: ???

PANTONE: ???

Accents & Details

DARK GREY

Hex: #999999

RGB: 153, 153, 153

CMYK: ???

PANTONE: ???

GREY

Hex: #B2B2B2

RGB: 178, 178, 178

CMYK: ???

PANTONE: ???

05 Typography

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Primary Serif is a clean, modern sans-serif typeface that ensures legibility and precision across all digital and print materials. Its geometric structure reflects clarity, efficiency, and trust, making it the ideal choice for data-heavy content, dashboards, and user interfaces.

Secondary Sans-Serif is a refined, authoritative serif font that adds a touch of tradition and credibility. Used for emphasis in headlines, reports, and financial documents, it reinforces Coastal expertise and reliability in correcting financial discrepancies.

This sans-serif and serif combination creates a dynamic contrast—modern yet trustworthy, analytical yet approachable, ensuring Coastal brand communication is always clear, professional, and dependable.

Primary Typeface

Arizona Flare

Secondary Typeface

Forno Standard

Sizing

Primary Typeface

Our team works diligently to recover lost funds, correct inaccuracies, and keep your financial records accurate—so you can feel confident about every dollar in your account.

Type Sizes 0–55pt/px

110% Leading

0% Tracking

Whether it’s a bank error, an unauthorized charge, or an overlooked refund, we ensure you don’t pay for something you shouldn’t have.

Type Sizes 55–72pt/px

110% Leading

0% Tracking

Clear Up Confusion, Gain Peace of Mind

Type Sizes > 72pt/px

110% Leading

0% Tracking

Secondary Typeface

Our team works diligently to recover lost funds, correct inaccuracies, and keep your financial records accurate—so you can feel confident about every dollar in your account.

Type Sizes 24–55pt/px

120% Leading

20% Tracking

Whether it’s a bank error, an unauthorized charge, or an overlooked refund, we ensure you don’t pay for something you shouldn’t have.

Type Sizes 0-20pt/px

120% Leading

20% Tracking

06 Print Application

Person sitting on couch working on laptop

07 Digital Application

Brand Guidelines

This guide defines the visual language, design style, and principles that shape a clear and consistent brand experience, no matter the team or area of expertise.

Respect what’s been built and elevate through restraint:

Developing a brand that feels familiar to every partner and team member, yet more refined, cohesive, and effortless to apply consistently.

01 Brand Strategy

LUXURY HOMES

crafted for elevated living